Buyer Brain - Seller Mindset – The Neuropsychology Behind Closing Deals

About the Event

Discover the psychology behind successful sales conversations at Buyer Brain & Seller Mindset, a one-day hands-on sales and communication training programme.

This practical workshop is designed to help sales professionals, entrepreneurs, business owners and marketing teams understand buyer behaviour, build trust and close deals more effectively.

The programme features four interactive learning labs:

1. Crack the Buyer's Code: Understand hidden decision cues and create strong first impressions.
2. The Disarm Lab: Learn the 60-Second Rule and use SPIN questioning techniques to identify customer needs.
3.Pitch Like a Storyteller: Transform product features into compelling stories using Cialdini's principles of honest influence.
4. Flip "No" into "Yes": Handle customer objections using the 3 A's – Acknowledge, Associate and Ask.

The session will be led by an expert with over 7 years of hands-on experience in sales and communication training.

Event Details:
- Date: Saturday, 21 November 2026
- Time: 9:00 AM – 5:00 PM
- Venue: PSG Institute of Management (PSGIM), Peelamedu, Coimbatore
- Registration Fee: ₹2,000 + 18% GST per participant
- Group nominations are welcome.
Contact for Registration:
0422 430 4400 / 88701 98283
mdpcell@psgim.ac.in

Seats are limited. Register now and transform the way you approach every sales conversation!