Before You Chase Buyers, Know Where Your Business Can Win.

A recent export shipment to New Zealand highlights how value-added food products are finding opportunities in international markets.

APEDA announced the first sea shipment of botanical-infused ready-to-cook millet functional foods from Karnataka to New Zealand on 3 June 2026.

The shipment followed buyer engagement through events such as World Food India 2025, Indus Food 2025, and Gulfood 2026.

For food exporters, the key takeaway is the type of product that received buyer interest.

The shipment involved processed, ready-to-cook millet products with additional health-focused positioning rather than raw agricultural commodities.

Before exploring similar markets, exporters should review:

• Product differentiation and positioning
• Packaging suitability for export markets
• Shelf-life and storage requirements
• Nutrition and ingredient claims
• Country-specific labelling requirements
• Production capacity for repeat orders

Value-added food exports often combine product development, buyer engagement, and consistent follow-up over time.

The product is important.

The way it is positioned to the buyer is equally important.

Before You Chase Buyers, Know Where Your Business Can Win.
Simply Export thru Sow Exim
91 9944430392
ceo@sowexim.com
www.sowexim.com