💬 Have you faced a compliance roadblock entering India?

A client called me last week.
Their ₹2 crore shipment was stuck at Chennai port.

Distributor was ready. Warehouse was booked. Launch date was set.
But customs wouldn't release the goods.

The reason?
Their product didn't have BIS certification.

Not because they skipped it intentionally.
But because nobody told them India requires it.

Their home country didn't need it.
The EU didn't need it.
The US didn't need it.
But India does.

And India won't make exceptions — no matter how big your brand is.

Here's what that one missing certification cost them:
→ 3 weeks of port storage fees
→ Delayed distributor payments
→ A missed festive season launch window
→ Nearly ₹18 lakhs in additional logistics costs

We got it resolved. But it was completely avoidable.
If you're a foreign brand planning to enter India — compliance is not the last step.

It is the first step.

BIS. FSSAI. CDSCO. SVB. Factory Licence.
Know which ones apply to you before your goods leave your warehouse.
Not after they're stuck at Indian ports.

💬 Have you faced a compliance roadblock entering India?

Simply Import thru Sow Exim
91 9944430392
ceo@sowexim.com
www.sowexim.com