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Focus Africa

Piyush Goyal, Union Minister for Commerce and Industry, emphasised today the importance of striving to quadruple bilateral trade between India and Africa by 2030. Addressing the valedictory session of the 20th edition of the CII India Africa Business Conclave in New Delhi, Mr Goyal stated that trade between India and Africa is fairly balanced, with India's exports and imports totaling 42.7 billion dollars and 40 billion dollars, respectively. The Minister also emphasized that the two countries have complementary strengths in agriculture, food security, healthcare, critical minerals, renewable energy, construction, mining, water, wood, and lighting services. He claimed that Indian manufacturers can play an important role in satisfying Africa's growing demand for inexpensive mobility solutions. Mr. Goyal also highlighted India's assistance to Africa during the COVID-19 outbreak.

The Minister also stated that India's Unified Payments Interface (UPI) might help to reduce transaction costs and enhance Africa's financial systems. He urged African nations to join India on global platforms such as the World Trade Organization, claiming that the Global South is the authentic voice of the developing world. Inviting African countries to increase engagement with India. In return, India might increase its imports of African resources, such as key minerals and petroleum. He stated that this balanced exchange will benefit both regions by expanding commerce, creating jobs, and establishing long-term industrial ties.
Category: Exim | Shipping | Logistics
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: R.N. Muralidaran

City: Coimbatore

Bio: Logistics and Export Consultant

Web: http://www.sowexim.com

Phone: +919944430392

L1

The Sleep Fact

Did you know?
While you sleep, your brain goes into “clean-up mode” — flushing out toxins and repairing cells that keep your memory sharp and mind fresh.

✨ Good sleep isn’t just rest — it’s your body’s natural way to recharge and heal.

🛏️ Sleep well. Live better.
Bedtime Company — Redefining Rest with Natural Latex Comfort.
Category: Health & Wellness
Location: Tamil Nadu, Veerakeralam
Type: Knowledge Sharing

Name: Rameshkanna

City: Veerakeralam

Bio: Hi, Am Rameshkanna, from Bedtime Company, Organic Latex Mattress and pillows and all bedding accessories for resorts and hotels

Web: https://www.bedtimecompany.in/

Email: healthcarebtc@gmail.com

Phone: +919952436776

L1

Banana Exports to Russia

Banana Exports to Russia.

Russia is set to significantly boost its banana imports from India, with plans to import between 300,000 and 500,000 metric tonnes annually. This move is expected to strengthen trade relations between the two nations.

Key Highlights:

- India's Banana Production: India is the world's largest banana producer, with an annual output of about 33 million tonnes.

- Export Growth: India's banana exports were valued at around $300 million in 2023-24, up from $176 million the previous year.

- Target: India aims to reach $1 billion in banana export value in the coming years.

- Diversification Strategy: Russia seeks alternative fruit suppliers amid disruptions in Latin American supplies.

Benefits for India:

- Strengthened Agricultural Export Portfolio: India's agricultural export portfolio is expected to strengthen.

- Enhanced Economic Partnership: The initiative enhances India's economic partnership with Russia.

- Increased Farmer Income: The move is expected to increase farmers' income and improve livelihoods.

Next Steps:

- Technical Consultations: Both sides will hold further technical consultations on phytosanitary standards and export requirements.

- Sea Route Transition: APEDA is working on transitioning from air freight to cost-effective sea routes for fruit exports
Category: Exim | Shipping | Logistics
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: R.N. Muralidaran

City: Coimbatore

Bio: Logistics and Export Consultant

Web: http://www.sowexim.com

Phone: +919944430392

L1

Yamraj and Naradha on Accounting

Yamraj was sitting with deep thinking. Looking at him, his friend Naradha asked “what is wrong with you? You are looking sad”. “Yes, dear friend, one of my accused (a soul) complaint about my judgment to the lord Brahma….” Yam replied. “… all because of my assistant Chitragupta!”.
“Is it?” Naradha asked, “But he is a great accountant!”
Heaven or hell? Lord Chitragupta, as Yama’s accountant, keeps a complete record of sins and good deeds of human beings. Towards this, he creates a log of all human lives to record human deeds from birth to death. It is according to this log that a heaven or hell decision is made. The confusion began to set in when a soul came to him and got sent to the wrong gate the hell.
“I tell you about the dead soul who was a man who belongs to a group of four thieves. One day all went to burglarise a locked house and took whatever it is available. Then all fled away with their chances. Their crime is equal to a hundred days of imprisonment in hell and if we divide each one should get twenty-five days of it” Yam explained.
“What mathematics!” Naradha asked “So?”
“My accountant said that the particular soul had the portion of wealth, by chance, which is a diamond valued nine times of all other shares and so, he should get ninety days imprisonment in hell,” Yamraj said.
“You gave ninety days of punishment instead of twenty-five days. The soul appealed to Lord Brahma and now you are in trouble.” Naradha confirmed.
“Absolutely!” Yamraj accepted. “Is it the mistake of Chitragupta or mine? How do I explain the calculations?”
Naradha answered “Neither. It is the mistake of cost accounting concepts. Hereafter you follow Throughput accounting!!!”
............
“Have you read throughput accounting?” Naradha asked, “where did you get the material?”.
“It is an Ebook purchased in an online store”-Yamraj replied and added “I have to clarify some doubts and want to email authors”
Category: Finance Investments
Location: Tamil Nadu, Coimbatore
Type: New Launch

Name: sekkizhar j

City: Coimbatore

Bio: Statistician consultant in business turnaround educationist Associate Professor

Web: https://www.psgim.ac.in

Email: jsekkizhar@rediffmail.com

Phone: +919842246452

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What is Throughput Accounting?

Throughput accounting (TA) is a financial management method used primarily in the context of Theory of Constraints (TOC), developed by Eliyahu Goldratt. It focuses on optimizing the flow of materials and resources through an organization to maximize profitability rather than traditional cost-based accounting methods, which tend to emphasize cost reduction and efficiency at every level.

The central idea behind throughput accounting is to maximize throughput (the rate at which the system generates money through sales) while simultaneously minimizing the investment (capital tied up in inventory and operational expenses) and operational expenses (costs related to running the business, excluding inventory).

Key Elements of Throughput Accounting:

Throughput (T): This is the rate at which money is generated by sales. In simple terms, it's the revenue generated from the sale of a product minus the variable costs (costs directly associated with producing the product).

Throughput=Sales Revenue−Totally Variable Costs


Investment (I): This refers to the total amount of money tied up in the system, primarily in inventory, machinery, buildings, etc.

Operating Expenses (OE): These are the costs of running the business that are not directly tied to production (like salaries, utilities, rent, etc.).

Key Metrics:

Throughput per unit of constraint: In the Theory of Constraints, the "constraint" is the part of the process that limits the overall system's output. The idea is to optimize throughput by focusing on improving the performance of the constraint.

Return on Investment (ROI): In throughput accounting, ROI is calculated based on throughput, investment, and operating expenses. The goal is to maximize throughput while minimizing investment and operating expenses to maximize ROI.

Key Concepts:

Focus on Constraints: The theory suggests that every organization has one or more bottlenecks (constraints) that limit the overall performance of the system. These constraints must be identified and optimized to improve throughput.

Simplified Costing: Instead of using traditional methods like absorption or activity-based costing, throughput accounting simplifies the approach by emphasizing revenue and direct costs (like raw materials) while treating fixed costs and overheads as operating expenses.

Advantages of Throughput Accounting:

Focus on profitability: It helps businesses make decisions that increase profitability by emphasizing the relationship between sales and the variable costs involved in producing products.

More aligned with TOC: Throughput accounting works hand-in-hand with the Theory of Constraints by focusing on the system’s overall flow and helping to remove bottlenecks.

Simpler than traditional costing: Since it does not focus on detailed allocation of overhead, it’s less complex than traditional cost accounting.
Category: Finance Investments
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: sekkizhar j

City: Coimbatore

Bio: Statistician consultant in business turnaround educationist Associate Professor

Web: https://www.psgim.ac.in

Email: jsekkizhar@rediffmail.com

Phone: +919842246452

Diwali Wishes

SOW EXIM WISHING YOU ALL "HAPPY DIWALI"
Category: Unable to Categorise
Location: Tamil Nadu, Coimbatore
Type: Just for Fun

Name: R.N. Muralidaran

City: Coimbatore

Bio: Logistics and Export Consultant

Web: http://www.sowexim.com

Phone: +919944430392

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A single reason to sign up to IndieMa !

When you sign up to Indiema & create a post, it is shared with contacts that you have never met and It can transform your life, business and mind in ways you have never experienced before.

All you need to do is create a post that defines who you are, what you do & what you believe !

Indiema.in - Social Media Platform For the Disciplined !
Category: IndieMa Official
Location: Tamil Nadu, Coimbatore
Type: Status Update

Name: IndieMa Admin

City: Coimbatore

Bio: IndieMa Official Handle

Web: https://www.indiema.in/membership

Phone: +919944742045

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Get out of Gold Trap ! Get out of Gold Love now !

When the whole word is queuing up to buy gold, beware that’s the sign of the upcoming crash. Be smart ! buy after every crash ! Not on every high !

Any Bubble would burst ! A sudden expansion would definitely have a disturbance and a small crash. Sometimes large ! So do not Buy Gold or Silver Now !

Cash out the profit ! That’s the purpose of investment. Greed leads to fall.
Category: Finance Investments
Location: Tamil Nadu, Coimbatore
Type: Urgent Alerts

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

MRA between India and Australia

The Mutual Recognition Arrangement (MRA) between India and Australia refers to the agreement signed on 24 September 2025 to mutually recognize each other’s organic certification systems under the India–Australia Economic Cooperation and Trade Agreement (ECTA).​

Key Details of the MRA
Date and Venue: Signed at Vanijya Bhavan, New Delhi, on 24 September 2025.​

Implementing Agencies:

India: Agricultural and Processed Food Products Export Development Authority (APEDA).

Australia: Department of Agriculture, Fisheries and Forestry (DAFF).​

Scope of the Arrangement
The MRA applies to organic products produced and processed in both countries, including:

Unprocessed plant products (excluding seaweed, aquatic plants, and greenhouse crops).

Processed plant-based foods (including those with third-country certified ingredients processed in either India or Australia).

Organic wine.​

Purpose and Benefits
Certification Equivalence: Each country now recognizes the other’s organic certification systems, removing the need for double inspection or certification.​

Trade Growth: Expected to significantly boost India’s organic exports, which were valued at USD 8.96 million in FY 2024–25, mainly psyllium husk, coconut milk, and rice.​

Farmer Benefits: Organic products typically command 30–40% higher prices, improving rural incomes.​

Market Access: Allows Australian organic producers (including wine and cereals) easier access to India’s rapidly growing USD 2.9 billion organic market, projected to reach USD 16.5 billion by 2033.​

Broader Significance
This MRA strengthens bilateral cooperation in agri-trade, reinforces food safety collaboration through a related Memorandum of Understanding on Food Safety, and advances both nations’ commitment to sustainable and transparent organic production under their Comprehensive Strategic Partnership.
Category: Exim | Shipping | Logistics
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: R.N. Muralidaran

City: Coimbatore

Bio: Logistics and Export Consultant

Web: http://www.sowexim.com

Phone: +919944430392

L1

The Power of Travel for Filmmakers !

Great stories are born from Travelling. An article by Arunkanth V. Travel can be a transformative experience for filmmakers, offering a wealth of inspiration that can enhance storytelling, visuals, and character development. By exploring new cultures, landscapes, and communities, filmmakers can uncover unique stories and perspectives. Here are some reasons why travel is essential for filmmakers, along with illustrative incidents that spark great ideas.

For Full Article Click : L1
Category: Travel Hospitality
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: Art Knowlege Magazine

City: Coimbatore

Bio: A publication focused on knowledge sharing about Filmmaking, Movies, Music, OTT Streaming & Theatrical Business models. We write awakening articles to improve the ease of doing business in the field of Media & Entertainment with ideas that bring positive reforms.

Web: https://artknowledge.in

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Office Admin Staff Required for our Media & Entertainment Company

Infopluto Media Works is looking for an office Admin Staff (Female). A fun work atmosphere. No Pressure as long as you enjoy the work you do. Growth comes organically based on the staff's self learning capabilities. Get in touch. Ditch the resumes. Lets talk it out.
Category: Entertainment Media
Location: Tamil Nadu, Coimbatore
Type: Collaboration Request

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

L1

Advanced Ai Ad Films with a concept that makes your brand stand out in the digital crowd.

Infopluto Media Works, headed by Arunkanth, Filmmaker brings concept that tell a story to convey your solutions to the right target audience with a touch of humour and thriller. Get your Ad Films made with Infopluto.
Category: Broadcasting Communication
Location: Tamil Nadu, Coimbatore
Type: Status Update

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

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B I S SCHEME X

BIS Scheme X Certification is a mandatory conformity assessment scheme for high-risk industrial machinery and electrical equipment in India.

What is BIS Scheme X?

- A certification framework for machinery, electrical equipment, and associated components under the Omnibus Technical Regulation (OTR)
- Ensures safety, reliability, and compliance with Indian technical standards
- Mandatory for products listed in the First Schedule of the OTR, such as:
- Pumps and Handling Liquid Machinery
- Compressors and their Sub-assemblies
- Transformers
- Switchgear and Control Gear
- Cranes
- Power Semiconductor Converters

Certification Process:

1. Determine Applicability: Identify if your product falls under Scheme X schedules
2. Prepare Technical File: Compile documentation, including product description, drawings, specifications, risk assessments, and test reports
3. Apply via BIS Portal: Submit application and supporting documents
4. Sample Testing: Conduct testing at BIS-approved labs
5. Factory Audit: BIS conducts on-site audit to verify compliance
6. Certification Grant: Receive BIS Scheme X license or Certificate of Conformity

Benefits:

- Market Access: Enables legal sale and import of products in India
- Product Credibility: Enhances trust among buyers and end-users
- Reduced Regulatory Risks: Minimizes risk of penalties, recalls, and reputational damage
- Improved Quality: Encourages manufacturers to adopt higher quality standards

Timeline and Validity:

- Certification Timeline: Typically 8-16 weeks (3-5 months)
- Validity: 3-6 years for license, renewable; Certificate of Conformity covers one-time or batch production

Foreign Manufacturers:

- Requirements: Appoint an Authorized Indian Representative (AIR) and comply with audit, documentation, and testing requirements
- Additional Steps: Document notarization, translation, and logistics for factory audits may be required
- Implement Date
- BIS Scheme X is scheduled to be implemented in India starting on September 1, 2026 . This enforcement date was originally set for August 28, 2025, but has since been extended by the Government to give manufacturers more time to comply with the new regulatory framework for machinery and electrical equipment under the Omnibus Technical Regulation
Category: Manufacturing
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: R.N. Muralidaran

City: Coimbatore

Bio: Logistics and Export Consultant

Web: http://www.sowexim.com

Phone: +919944430392

L1

Did you know the expiry date of your mattress?

Most people don’t realize that mattresses, like any other product, have a lifespan. In 5-7years, they lose support, accumulate dust mites and allergens, and can affect your sleep quality and health. Checking the age and condition of your mattress helps prevent back pain, restless nights, and poor sleep. For lasting comfort, support, and peace of mind, choose a Bedtime Company Latex Mattress—designed to give you years of healthy, restful sleep
Category: Health & Wellness
Location: Tamil Nadu, Veerakeralam
Type: Knowledge Sharing

Name: Rameshkanna

City: Veerakeralam

Bio: Hi, Am Rameshkanna, from Bedtime Company, Organic Latex Mattress and pillows and all bedding accessories for resorts and hotels

Web: https://www.bedtimecompany.in/

Email: healthcarebtc@gmail.com

Phone: +919952436776

L1

Cinema that Heals

The power of family friendly & comedy content.

Movies are more than just entertainment; they shape thoughts, influence behaviors, and impact society at large. Over the years, violent and dark-themed content has flooded screens, altering the way people perceive strength, success, and even relationships. However, the true power of cinema lies in its ability to heal, uplift, and bring people together. Family- friendly and comedy films play a crucial role in nurturing a healthy, happy society, making people emotionally resilient and mentally strong. Investing in such content is not just an artistic choice—it is a societal necessity.

Read the full article at Art.Knowledge Website. Link in L1.
Category: Entertainment Media
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

L1

How Old is your Mattress

♦♦ Old mattresses lose support and comfort over time.

♦♦Sleeping on them can lead to poor sleep and back pain.

♦♦Most mattresses need replacement after 7–8 years.

♦♦Upgrading improves sleep quality, health, and energy levels.

Bedtime Company’s latex mattress offers lasting comfort, superior support, and rejuvenating rest every night.

Contact
9952436776 / 9361989990
www.bedtimecompany.in
Category: Education
Location: Tamil Nadu, Veerakeralam
Type: Knowledge Sharing

Name: Rameshkanna

City: Veerakeralam

Bio: Hi, Am Rameshkanna, from Bedtime Company, Organic Latex Mattress and pillows and all bedding accessories for resorts and hotels

Web: https://www.bedtimecompany.in/

Email: healthcarebtc@gmail.com

Phone: +919952436776

L1

Why should your kids listen to Bhagavadam stories?

1. Good Values:
Teaches honesty, kindness, respect, and love — helping children become good human beings.


2. Peaceful Mind:
Listening to divine stories calms the mind and reduces anger or stress.


3. Wisdom & Thinking:
Inspires moral thinking and helps kids understand right from wrong.


4. Connection to Culture:
Keeps children connected to our tradition, language, and spiritual roots.


5. Positive Energy:
Brings devotion, faith, and happiness — making their hearts pure and joyful.
Category: Kids Exclusive
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: Saathvigam

City: Coimbatore

Bio: Spiritual learning platform for kids

Web: https://saathvigam.com

Phone: +919894185461

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Marketing - Neatly Defined

Marketing is not just promotion — it’s the art of building meaningful connections that drive growth.

Each letter of MARKETING carries a universe of insight:

🔹 M – Market: Understand the pulse before you act. Know your audience better than they know themselves.
🔹 A – Advertisement: Tell stories, not slogans. Every campaign should speak to human emotion.
🔹 R – Relation: Build trust first; sales will follow. Relationships are the true ROI.
🔹 K – Knowledge: Continuous learning fuels creative strategy and better decisions.
🔹 E – Engagement: Don’t just reach people — connect with them. Spark conversations that matter.
🔹 T – Targeting: The sharper the focus, the greater the impact. Precision beats volume every time.
🔹 I – Innovation: Keep evolving. What worked yesterday might fail tomorrow.
🔹 N – Networking: Collaboration opens doors that hard work alone cannot.
🔹 G – Growth: The ultimate result of consistent value creation and authenticity.

✨ Marketing is not a department — it’s a philosophy of communication, connection, and creation.
Category: Unable to Categorise
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

How to create a level playing field for every candidate contesting elections ?

The only way to create this is by implementing the suggestions portrayed in Operation JuJuPi Movie. Watch it on AK Online. A movie on electoral, constitutional and political reforms by Arunkanth.
Category: Positive Politics
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: Arunkanth V

City: Coimbatore

Bio: Iam an Entrepreneur | Filmmaker

Web: https://www.arunkanth.in

Phone: +919944742045

L1

100 Reasons why you should sign-up to IndieMa - A Social Media Platform for the Disciplined !

Here are the Top 100 Reasons to Prefer IndieMa as your Social Media Platform.
1. Content-first approach prioritizes quality over follower counts. Finally a level playing field online.
2. No pressure to build massive followings
3. Affordable visibility for all users
4. Accessible to creators of all levels
5. Level playing field for independent artists
6. Designed specifically for Indian users
7. Supports genuine communication
8. Eliminates paid promotions dependency
9. Focuses on creativity & authenticity
10. Built by an Indian entrepreneur
11. Inspired by PM Modi's vision for desi platforms
12. Users can consume content without following creators
13. Inherent connectivity between users.
14. No algorithm suppression of posts
15. Private networks for organizations
16. Ideal for startups, artists & filmmakers
17. Encourages meaningful interactions
18. Reduces toxicity from popularity contests
19. Equity shares for brand ambassadors
20. Rewards user recommendations
21. Two years of research-backed features
22. Open to new users starting September 2025
23. Hub for entrepreneurs & innovators
24. Purpose-driven social experience
25. Showcases authentic ideas freely
26. No follower-based restrictions
27. Enhances content reach to targeted audiences
28. Unites humans by default
29. Revolutionary design for fair exposure
30. Supports independent films and media
31. Founded by a Coimbatore innovator
32. Aligns with Atmanirbhar Bharat.
33. Privacy-focused for Indian contexts
34. Easy content discovery without follows
35. Boosts small creators' visibility
36. Annual recognition for promoters
37. 5% equity for top ambassadors
38. Content reaches intended viewers effortlessly
39. Free from global platform biases
40. Tailored for Indian cultural sharing
41. Encourages frequent posting rewards
42. Builds real communities organically
43. No ads interrupting user experience
44. Data ownership stays with users
45. Supports local languages seamlessly
46. Integrates with Indian festivals & events
47. Safe space for political discussions
48. Empowers independent candidates like founder
49. Links to OTT platforms for creators
50. Magazine-style content sharing
51. No complicated tools & friendly helpdesk
52. No shadowbans on quality posts
53. Frequent posters gain organic growth
54. Analytics focused on content impact
55. Collaboration tools for creators
56. Event hosting for virtual meets
57. Feedback loops for post improvements
58. Monetization without follower thresholds
59. Viral potential based on merit
60. Global reach with Indian roots
61. Customizable profiles for niches
62. Threaded discussions for deep topics
63.Every post is meta data optimised
64. Dual links for each post
65. Poll & survey features
66. Hashtag discovery for relevance
67. Bookmarking for easy access
68. Notification controls for focus
69. Exportable data for portability
70. Eco-friendly platform operations
71. Inclusive for all age groups
72. Disability-accessible design
73. Mentorship networks for new users
74. Tutorial resources for posting
75. Success stories from early adopters
76. Partnerships with Indian brands
77. Festival promotions built-in
78. Educational content amplification
79. Health & wellness communities
80. Travel sharing without geo-fencing
81. Foodie groups for recipe swaps
82. Frequent contests & games that promote creativity
83. Book clubs for literature lovers
84. Music sharing for indie artists
85. Fashion trends from local designers
86. Tech forums for Indian innovators
87. Sports updates from grassroots
88. Parenting advice networks
89. Senior citizen engagement
90. Youth empowerment campaigns
91. NGO collaborations for causes
92. Startup pitching opportunities
93. Job networking for Indians
94. Alumni groups for edu-institutions
95. Hobby clubs for niche interests
96. Daily posting streaks for badges
97. Community challenges for fun
98. Leaderboards for active users
99. Personalized feed without bias
100. A movement for a better social media future
Category: IndieMa Official
Location: Tamil Nadu, Coimbatore
Type: Knowledge Sharing

Name: IndieMa Admin

City: Coimbatore

Bio: IndieMa Official Handle

Web: https://www.indiema.in/membership

Phone: +919944742045

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